Emotional imagery is a powerful and efficient tool that can be used when trying to communicate a certain message. But the question now is, how do you go about this?
Here are some strategies when incorporating images in your design: 1. Show real people Stock images tend to alienate the user because they are irrelevant and generic. Would the user relate more to a real and authentic image or an image that is found and used everywhere with no specific context? Users feel a deeper sense of connection to real photos, especially images with human faces. Faces have the ability to draw and keep attention and this enables the brand to establish a connection with the customer over time to and build trust. 2. Make emotional features Emotional design is intended for eliciting a desired response in the user so as to improve the user’s overall experience and perception of the brand. When you have a intended emotion to draw out from the user, every single element in your design has to be built for that purpose. Colour theory and emotional imagery can play a big part in altering the perception of the user so utilise these features wisely. 3. Come up with a visual narrative There should be an emphasis on storytelling as people respond to narratives better. Telling a story through visual design is a skillful way of communicating with your user. A good design with aesthetically pleasing visuals and images boosts readership and user engagement. Just make that the image is context-relevant and supports the content to successfully deliver a compelling experience. 4. Image placement A site visitor will unconditionally develop a reaction to the UX design - whether positive or negative. Visual emphasis on a strong and impactful image will effectively persuade the user into taking action. This can be done by positioning visual elements with intent. Visual priority will be given to prominent positions such as above the fold and thus, the primary image should be placed there to entice the user. Conclusion Emotional imagery demands our attention and investment for an extended period of time. They are able to create a context for anything else that comes after this, and are, therefore, in a position to influence the decision-making process. It is, therefore, possible to increase the impact made by emotive visuals by ensuring that it is made more prominent. As noted earlier, it is best that you connect these images to come up with a consistent narrative to wrap up the whole experience.
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